The Don Cesar stands as Florida’s most haunted luxury hotel, its distinctive pink walls concealing decades of supernatural encounters. This grand resort in St. Pete Beach has drawn both wealthy guests and restless spirits since opening in 1928. Built by Thomas Rowe as his dream “pink castle,” the hotel became home to one of America’s most enduring ghost stories.
The tragic love story behind the hotel’s creation sets the stage for its paranormal reputation. Rowe fell deeply in love with an opera singer named Lucinda during his youth in London. Her parents forbade their romance, forcing the heartbroken couple apart. Years later, Rowe built The Don Cesar as a monument to their lost love, hoping Lucinda might one day find him there.
The Don Cesar’s Founding Ghost Story
Thomas Rowe’s obsession with Lucinda shaped every detail of his pink palace. He chose the hotel’s distinctive color to match her favorite shade. The Mediterranean architecture reflected the romantic European settings where they had once dreamed of a future together. Rowe spent years searching for Lucinda after building the hotel, but she had died years earlier in England.
The hotel’s construction began in 1925 on shifting beach sand. Contractor Carlton Beard devised an innovative floating concrete foundation to prevent settling. This engineering marvel would prove prophetic – the building remained stable while its supernatural residents seemed anything but settled. The National Register of Historic Places recognized the hotel’s architectural significance in 1975.
Workers reported strange occurrences during construction. Tools disappeared mysteriously. Cold spots appeared in rooms without explanation. Some claimed to hear opera singing echoing through empty corridors late at night.
Paranormal Encounters at The Don Cesar
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Guest reports of supernatural activity began almost immediately after the hotel opened. The most common sightings involve Thomas Rowe himself, still wandering the halls in his 1920s attire. Witnesses describe a distinguished gentleman in a light tan suit and Panama hat, politely asking guests how they’re enjoying their stay.
One particularly chilling encounter occurred around 2009. A guest reported meeting this mysterious figure by an upper-floor fountain. The man appeared completely solid and real, engaging in pleasant conversation about the hotel. Only later did the guest realize the man’s clothing belonged to another era entirely.
Room 545 experiences the most paranormal activity. Guests report sudden temperature drops, flickering lights, and the overwhelming sensation of being watched. Some hear faint opera music drifting through the walls. Hotel staff often find this room’s thermostat mysteriously adjusted, despite being locked and empty.
The hotel’s ballroom witnesses frequent supernatural encounters. Phantom dancers appear during evening hours, waltzing to music only they can hear. Security cameras occasionally capture unexplained shadows moving across the dance floor when the room stands completely empty.
The Don Cesar’s Military Hospital Years and Additional Spirits
During World War II, The Don Cesar served as a military hospital, adding layers to its paranormal history. The Army converted the luxury hotel into a medical facility, treating wounded soldiers returning from overseas. This period introduced new spirits to the hotel’s supernatural population.
Former patients and medical staff reportedly still roam the corridors. Nurses in vintage uniforms appear in hallways, carrying medical supplies that vanish upon closer inspection. Guests hear moaning and crying from empty rooms that once housed recovering soldiers. Recent hurricane damage in 2024 seemed to increase paranormal activity, as if the building’s trauma awakened dormant spirits.
The fifth floor experiences particularly intense supernatural phenomena. This area housed the most critically injured patients during the war years. Guests report seeing shadowy figures in hospital gowns wandering the halls. Elevators stop at the fifth floor without being called, doors opening to reveal empty corridors.
Paranormal investigators document electromagnetic field spikes throughout the building. Temperature fluctuations occur without mechanical explanation. Electronic equipment malfunctions frequently, especially in areas with the most reported ghost sightings.
Modern Investigations and Continuing Hauntings
Professional paranormal investigators regularly study the hotel’s supernatural activity. Teams document unexplained phenomena using scientific equipment. EVP recordings capture voices speaking in empty rooms. Thermal imaging reveals cold spots that defy explanation.
The hotel embraces its ghostly reputation, offering daily ghost tours for curious guests. Tour guides share documented encounters and historical background about the building’s many spirits. These tours often produce new paranormal experiences, with participants reporting their own supernatural encounters.
Recent guests continue adding to the hotel’s collection of ghost stories. A widower staying at the hotel in recent years reported a comforting encounter with both Thomas and Lucinda’s spirits. They appeared together in his room, offering solace during his time of grief. This heartwarming encounter suggests the star-crossed lovers finally found each other in death.
The hotel’s restaurants and bars experience their own supernatural activity. Glasses move without explanation. Phantom footsteps echo across empty dining rooms. Staff members report feeling invisible hands touching their shoulders during quiet evening shifts.
The Don Cesar’s reputation as America’s most haunted luxury hotel continues growing. Each new guest potentially adds another chapter to its supernatural legacy. The pink palace stands as proof that some love stories transcend death itself, creating eternal hauntings that captivate visitors decades after the original tragedy began.



